How do agencies stay updated with industry trends and changes in algorithms (like Google's)?

Staying Ahead: How Agencies Keep Up with Industry Trends and Algorithm Changes.

In the dynamic realm of digital marketing, staying updated isn't just recommended—it's a necessity. With algorithms updating faster than a New York minute and industry trends shifting with the wind, how does one keep a steady footing? Let's take a journey into Armor Marketing's approach to staying abreast in this fast-paced world.

The Challenge of Constant Change

If there's one constant in the digital marketing realm, it's change. Be it Google, Facebook, Instagram, or newer platforms—they’re in a state of continuous evolution. To the untrained eye, keeping up might seem akin to chasing mirages. However, for experts in the field, it's all about having the right strategies in place.

Continuous Learning: Our Lifeline

At Armor Marketing, learning isn’t a phase—it's a lifestyle. This includes:

Courses & Training: Ensuring the team is regularly updated with industry certifications and courses.

Webinars & Workshops: Participating in live sessions, often with industry leaders sharing their latest findings.

"Make your customer the hero of your stories." – Ann Handley

The Power of Networking

Believe it or not, sometimes the most invaluable insights come from casual conversations:

Industry Groups: Being an active part of specialized groups ensures we get the first whiff of any major changes.

Forums & Online Communities: These platforms often serve as the frontline of experiencing and discussing any tweaks in algorithms or shifts in trends.

Leveraging Premium Tools & Subscriptions

In today’s age, information is power:

Analytics Platforms: Tools like SEMrush and Moz not only offer insights but also alert us about significant algorithmic changes.

Subscribed Alerts: Sometimes, the first hint of a change comes as a notification from one of our trusted platforms.

The Human Element: Feedback & Observation

And while tools and subscriptions are great, there’s no replacing the human element:

Client Feedback: Often, our clients, with their keen observations on their metrics, serve as the first alert system.

Regular Check-ins: Weekly team meetings where we discuss any noticeable shifts in campaign performances, helping us identify any industry changes early on.

Final Thoughts:

So, as the digital tides ebb and flow, Armor Marketing stands firm, always prepared, always adapting. It's not just about keeping up—it's about leading the way. If you're looking for a partner who can navigate these digital waters expertly, look no further. Armor Marketing is here to guide the way.

What is your content marketing strategy and process?

How Armor Marketing Tackles Content Marketing: A Transparent Peek Inside

When you embark on a content marketing journey, it's not just about catchy posts or flashy visuals. It’s about a genuine connection between a brand and its audience. At Armor Marketing, our approach to creating and managing content is no different. We prioritize genuine engagement over empty metrics.

Here's a detailed, no-frills look into how we work:

Immersion and Discovery

Before we dive into creating content, we immerse ourselves in understanding our clients. This isn't a mere 'get-to-know-you' chat. We dissect what you’re already doing, especially on platforms like social media, and identify areas of potential growth. Think of this as building a foundation; if we're clear on where you are now, we can navigate where to take you next.

Content Ideation and Social Strategy

Once we're familiar with the brand's essence, it's time to strategize. We aren’t about taking shots in the dark. We create a targeted game plan focused on what truly resonates with your audience. This phase is all about brainstorming, laying out content calendars, and essentially gearing up for execution.

"Traditional marketing talks at people. Content marketing talks with them." – Doug Kessler

Content Creation

With the blueprint ready, we roll up our sleeves and dive into the heart of the process: Content Creation. Our suite includes vibrant photos, compelling videos, informative infographics, and snatches from engaging podcasts. Our goal? Translate your brand's message into shareable, digestible formats that your audience will love.

Distribution and Social Management

Creating stellar content is half the battle. Ensuring it reaches your audience completes the picture. This phase is dedicated to the meticulous task of distribution. From timed posts to engaging with comments, and yes, occasionally using the power of paid ads to amplify reach, we ensure your content gets the visibility it deserves.

Review and Refinement

Great marketing is never static. Every month, we take a step back, assess our efforts, and glean insights. Which posts soared? Which ones could do better? With a focus on continuous improvement, we iterate, refine, and tweak our strategies to ensure we're always on the path of growth.

Final Thoughts:

So that's our content marketing strategy process. At Armor Marketing, we believe in clear, effective strategies. Our process is holistic, data-driven, and a ton of creativity. If this sounds like the partnership you’re looking for, we're all ears and eager to connect.