What is your content marketing strategy and process?

How Armor Marketing Tackles Content Marketing: A Transparent Peek Inside

When you embark on a content marketing journey, it's not just about catchy posts or flashy visuals. It’s about a genuine connection between a brand and its audience. At Armor Marketing, our approach to creating and managing content is no different. We prioritize genuine engagement over empty metrics.

Here's a detailed, no-frills look into how we work:

Immersion and Discovery

Before we dive into creating content, we immerse ourselves in understanding our clients. This isn't a mere 'get-to-know-you' chat. We dissect what you’re already doing, especially on platforms like social media, and identify areas of potential growth. Think of this as building a foundation; if we're clear on where you are now, we can navigate where to take you next.

Content Ideation and Social Strategy

Once we're familiar with the brand's essence, it's time to strategize. We aren’t about taking shots in the dark. We create a targeted game plan focused on what truly resonates with your audience. This phase is all about brainstorming, laying out content calendars, and essentially gearing up for execution.

"Traditional marketing talks at people. Content marketing talks with them." – Doug Kessler

Content Creation

With the blueprint ready, we roll up our sleeves and dive into the heart of the process: Content Creation. Our suite includes vibrant photos, compelling videos, informative infographics, and snatches from engaging podcasts. Our goal? Translate your brand's message into shareable, digestible formats that your audience will love.

Distribution and Social Management

Creating stellar content is half the battle. Ensuring it reaches your audience completes the picture. This phase is dedicated to the meticulous task of distribution. From timed posts to engaging with comments, and yes, occasionally using the power of paid ads to amplify reach, we ensure your content gets the visibility it deserves.

Review and Refinement

Great marketing is never static. Every month, we take a step back, assess our efforts, and glean insights. Which posts soared? Which ones could do better? With a focus on continuous improvement, we iterate, refine, and tweak our strategies to ensure we're always on the path of growth.

Final Thoughts:

So that's our content marketing strategy process. At Armor Marketing, we believe in clear, effective strategies. Our process is holistic, data-driven, and a ton of creativity. If this sounds like the partnership you’re looking for, we're all ears and eager to connect.